Why Marketing is So Damn Hard Nowadays....

Talk about a Limelight bulb going off in your head...

Take a (close) look at this infograph compiled by our friend and colleague Daniel Webster:

Are You Awesome?

Well...not you yourself...of course, you are awesome...

But is your marketing awesome?  

Are you engaging your online audience with sizzling, relevant content?

Are you consistently presenting them with an awesome digital experience on every type of screen and device they want to use?

Are you leveraging video and multimedia to improve engagement, lengthen sessions, and tell more compelling stories?

Putting Digital First - A guest post from Jason Thibeault

Putting Digital First 

A Brilliant Guest Post by Jason Thibeault on August 10, 2012 in Business, Hypothesis, Philosophy

In my role at Limelight Networks as the Sr. Director of Marketing Strategy, I have been deeply involved recently in the company’s significant market pivot around digital presence management. As I participated in an internal assessment of our own digital presence (which I have been blogging about on the Limelight website) and had conversations with smart people, I came to realize what makes a successful digital presence.

And it might not be what you think.